SHRUTI RANE
CAMPAIGN SUMMARY
This project aims to develop a global sourcing strategy for all.nu, a menswear clothing line focused on casual, everyday woven bottoms.
All.nu a clothing brand, created and designed to provide every day, minimalistic clothing for young, urban, and eco-conscious men that are highly interested in sustainability and comfort. The clothing is designed to fit their everyday needs and provide high-quality clothing at an affordable price.
With extensive research on countries that have strong textile industries that specialize in woven clothing that consisted of Indonesia,
The Dominican Republic, and Bangladesh focusing on researching the tariff and import duties into the US, the political and business stability, the strength of the textile industry, and the overall risks and benefits of doing business in each country we researched the best suppliers in the country to manufacture from that aligned with our company standards and values. Our distribution strategy consisted of selecting a freight, logistics, and delivery company that would allow us to create an effective supply chain strategy.
Through an effective supply chain strategy, we strive to be the leading choice for everyday casual menswear in the fashion industry.
VISION
The brand’s vision is to become a global and responsible pioneer in sustainable and responsible procured materials. We aim to fulfil this by delivering high-quality, exceptional clothing to our consumers and allowing them to not only do better for themselves but the planet and environment as well.
MISSION
The brand’s mission is to be the top leading choice in the retail fashion market for everyday menswear basics. All. nu strives to provide innovation, absolute comfort, and exceptional quality through a responsible designing methodology.
VALUES
The brand has several different values that align with the company’s vision and mission. The values consist of but are not limited to science, innovation, sustainability, ethics, and transparency.
PRODUCT ASSORTMENT
Performance pants
semi-formal for office or casual wear
Drawstring shorts
suitable for active and casual wear
Drawstring joggers
suitable for activewear or relaxing
TARGET CONSUMER
Mental Space
Name: Ryan Kerring
Age: 28 years
Status: Middle class
Income: $200,000 per annum
Education: Masters in Leadership Ethics & Sustainability
Employment: Sustainable production planner at an MNC
Interests: Reading, travelling, triathlons and exercising
Technology Use: iPad, Macbook, iPhone, iWatch
Shopping Habits: Regular e-commerce shopper
STRATEGIC INITIATIVE
Our strategic initiative aims at producing a million units with a 68% margin in 2021 and eventually increase to a profit margin of 11% annually by 2027. The future growth in the market will increase steadfast investments and increase production margins, also allowing us to manufacture new lines of everyday clothing eventually.
Our key to transformative success lies with our employees' apathy that affects all aspects of the company; productivity, profitability, and purpose.