Comme des Garcon PLAY expansion strategy is built to dominate the Indian marketplace. Through research, analyzation, and synthesis, India has been identified as the growth opportunity for PLAY, keeping in mind its overall efforts in tapping into international markets with distinct and unusual qualities. Placing a direct to customer access in India through the first luxury mall, PLAY focuses on making accessible luxury with the touchpoints that enrich its hype culture.

 

Come des Garcon is all about aesthetics and creativity, and PLAY collaborates with street culture to give out one of a kind experiences to the customers. India is progressing towards luxury with a dominant youth culture blends with the identity of PLAY to leverage experiences that haven’t been available directly.

 

This new retail permanent store will not only give an international address to CdG PLAY but also keep maintaining and spreading its hype with various new collaborations with brands and key trends like technology. It is a consistent source of physical experience that will adapt consumer-centric approaches and give the brand and its customers a value that is beyond products and rich in benefits.