Chloé has shown consecutive growth in the past years and is ramping up the investment towards the brand. Under the reigns of the new Creative Director, Natacha Ramsay-Levi refreshed the range without losing the laid back image, which resonates with the Chloé customers.

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The trend towards urban lifestyle on account of the increasing rate of urbanization has fueled the market growth for the home decor sector. As luxury brands like Louis Vuitton, Hermes, Gucci, Ralph Lauren have already captured this market, gaining a significant share of the luxury home decor sector. Expanding into the home interior space for Chloé would help the brand create a holistic experience for consumers. The unique laid back, bohemian style of the brand under Natacha Ramsay-Levi could create a home interior collections that are unique and focused on the target consumer of the brand #Chloégirl