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CAMPAIGN SUMMARY

Cosy, homespun comforts hit mainstream during the pandemic as people continue to work from their living rooms in the foreseeable future. During this millennials are prioritizing their home lives by spending on candles and yoga accessories to create a positive environment.

 

Acknowledging these requirements and mental health of people, Mantra Candles introduces its Inscape collection - which evokes sentiments, heals your soul, and awakens your senses, emotions, and well-being through the essence for the mind, body, and soul. The objective is to create awareness and attract customers to experience the true meaning to “Breathe a new life” with Mantra Candles. 

 

With most people avoiding retail spaces, online shopping and virtual experiences have become mandatory for retail. Hence, Mantra’s Museo takes you on a virtual tour of their store with just one click on your device. The website allows you to virtually explore the three sections which stage all the products from the

collection - Inscape inspired by their three candles; Tranquil, Mend & Awake.

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CAMPAIGN MOVIE

Mantra's campaign video will be used on social media's and in-store

MARKETING ASSETS

MANTRA INSTAGRAM - Feed

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Mantra Candles Instagram handle will be used to promote the new collection

MANTRA INSTAGRAM - Story (Mantra Museo Promotion)

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Phone Screen
Phone Screen

Instagram stories to promote in-store experience

MANTRA CANDLES WEBSITE 

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Mantra Candles website for browsing collection and virtual Mantra Museo tour  

MANTRA MUSEO

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Highlights

 

The floor plan has been designed, keeping in mind the scope for social distancing. The rooms are spacious, with individual rooms assigned for each fragrance.

 

The hallway has been created in a circular way to create a flow as people move around the space.

The gift store has been placed in the centre with a checkout desk inside. 

Key features - 

- Browse collection through phone

  (virtual access through the website)

- Contact-less shopping 

- Limited stock on display

- Limited access, book in-person tour in advance

Retail Space Design 

Mantra Museo Floor Plan

Mantra Museo to provide a luxury experience to the consumers

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