Zara Kids allows the brand to solidify its holistic presence in the industry with high quality, trendy yet comfortable products that are kids-centric. This contemporary, fun and playful style of the brand can be used to create micro, stop motion movies that engage the target consumers.
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With this campaign, Zara's objective will be to augment awareness by providing a sneak peek of their latest collection, subsequently increasing call-to-action using social media (Instagram and Zara Website) platforms. Having easy access to the latest collection drives modern moms and influencers, the base consumers of the brand.

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To engage modern millennial mum’s #Zaramini